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Hi-Touch Medicine – Why Corporate Wellness Programs Are Good For Corporate America

There is a feeling out there of the good old days, when the company used to care about the employee. When a company offers a corporate wellness program, they should shout it from the rafters. They should let the employees know that what they are doing is special. It’s above and beyond what most companies do and they are doing it because they care about their employees.
Most companies try to do it for cost, and Obama Care has a lot of incentives built into doing wellness programs, and that’s fine. But one of the things my practice has taught me is that “big box medicine” or medicine that leverages the insurance companies and lets them tell the doctors and the patients what to do really miss the point of medicine.
I truly believe that companies will, a lot of times, lose their passion, their center, and their sentiment. It’s always best when companies can genuinely say, “We want our people to be healthy for a number of reasons, mostly because this is a place where we aim to do good work” and have the perspective of “you only have one life and we really want you to live it to the most that you can”. I think it’s more than ok, I think it is part of good stewardship. Who wants to work for a company that couldn’t care less about them? If that’s how they are with their employees, then that’s how they will treat their customers, and they will more than likely go out of business.
Because we live such fast paced lives, the economy isn’t doing too well, and everyone is connecting digitally, there is a certain loss of personalization. When I was a kid, family’s spent time together and everyone relaxed on the weekends. Sure, everyone worked hard, but they also seemed to have more personalized relationships. Corporate wellness programs are a great way for a company to say that they want and/or feel a personal connection to the employees. There’s only a number of ways this can be done. The company could buy you flowers, and chocolate, but a corporate wellness program is something that is meaningful for your life long-term.
Author Dr. Joseph J. Pinzone serves as the endocrinologist and primary concierge medicine physician for AMAI patients, board-certified in Internal Medicine as well as Endocrinology, Diabetes and Metabolism. Learn more about AMAI's Corporate Wellness 360° program.
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